The Future of Extraordinary Design oleh Nik Parekh

The Future of Extraordinary Design is an eye-opening book which seeks to explore the concept of design and the role it plays in our society's future. Written by award-winning designer and consultant Nik Parekh, this book challenges the status quo around design, breaking down the fundamental nature of "human centered design" and how it can revolutionize the way we solve problems. With a breakdown of standardization and how it has helped the global industry, as well as how designers across industries create ideas, practice innovation, and build products, The Future of Extraordinary Design provides a unique and holistic look at the world of design from a seasoned veteran. This book views design from both an industry lens and through the eyes of a customer, examining what resonates with customers and how designers can build products that communicate with them on a deeper level – a process which Nik knows as "human centered design". The Future of Extraordinary Design is a must-read for designers, entrepreneurs, and executives of all backgrounds.