The Humane Way: Application of Behavioural Insights oleh Abdul Latif Haji Abu Seman, Leow Chee Seng, Vincent Leong Wing Sum

“The Humane Way: Application of Behavioural Insights” is the first book you must read to understand human behaviour. Many psychology books explain various concepts of psychology such as personality, formation of attitudes, perception, emotions, intelligence, or psychopathology. All these concepts build a fundamental understanding of human beings. This book enables you to look at human behaviour in a different way - the irrational behaviour. The concept of understanding of the behavioural economics captured the interest of several researchers who include Richard H. Thaler, Daniel Kahneman & Tversky, Dan Ariely, George A. Akerlof, and others. All these researchers contribute to the development of knowledge in behavioural economics.