Advertising Management oleh Ronaldi Saleh Bin Umar

This book is written based on my lecture notes. Through my experience almost 20 years lecturing at prominent design universities in Malaysia, I feel that design students need to understand some important theories which I have explained in this book Adevrtising Management is all about basic understanding of managing your advertisemet from Market Research, Classification of Media, Reach and Impression, and Strategies to Make your advertisment works. To all design students out there, I am very sure, you will become a more intellectual designer after finishing reading this book. Have a great time!