Public Relations Campaign: Beginner's Guide oleh Jamilah Ahmad, Kiranjit Kaur, Niranjala Weerakkody

This book is a guide for young public relations practitioners and students on how to ideate, plan and execute a public relations campaign to create awareness and mobilise a community on a cause, for a fundraiser or a corporate social responsibility programme. It will also be useful for communication practitioners in the corporate, government or non-profit sectors who require knowledge and skills on how to plan and carry out suitable campaigns to engage with important stakeholders. Based on consulting experience in managing public relations campaigns, the authors provide a step-by-step process on how to conduct pre-programme research, identify objectives, develop strategies, techniques and publicity tools, define roles for the team, crowdsource, execute the plan within a specified budget and perform post-programme evaluation. This book highlights the process of designing and managing a successful public relations campaign by using case studies on environmental and digital public relations campaigns.