Developing a Palliative Care Takaful Package Attracting Malaysian Target Market oleh Management and Science University (MSU)

The development of a palliative care takaful package targeting the Malaysian market involves creating an insurance product that provides financial protection for individuals facing end-of-life care, while adhering to Islamic principles. Key steps include market analysis to understand Malaysian demographics and needs, product development with Shariah compliance, effective marketing strategies tailored to Malaysian culture, and ongoing feedback to refine the package.