Branding for Artists oleh Lucas Morgan

Branding for Artists addresses a critical need for visual artists: mastering self-promotion to gain recognition and connect with collectors and galleries. The book highlights how a strong personal brand differentiates an artist, communicates their unique value, and drives career opportunities in today's competitive art market. Intriguingly, the book argues that branding isn't about compromising artistic integrity; it's about amplifying your vision. It also notes the shift from artists as commissioned craftspeople to independent entrepreneurs who must actively engage with marketing.

The book begins with the core branding concepts, then progresses through creating a visual identity, establishing an online presence, and building offline connections. Case studies and practical exercises guide artists in crafting their brand story and developing effective marketing strategies.

Ultimately, the book emphasizes authenticity, urging artists to build a brand that reflects their true values and artistic vision, enabling them to control their narrative and build sustainable careers.