Brand Building oleh Ethan Evans

"Brand Building" explores how organizations can cultivate strong brands to connect with their target audiences. It emphasizes that successful brand building isn't just marketing; it's a holistic organizational effort requiring alignment across all departments to reinforce core values. The book highlights the importance of authenticity and transparency in building genuine customer relationships based on shared values.

Did you know a strong brand reputation fosters trust, and engaged audiences drive sustainable growth? The book approaches brand building with a clear, actionable roadmap, beginning with a theoretical framework for understanding brands, and moving to practical guidance, including conducting market research and defining target audiences.

Chapters cover building a brand from scratch, rebranding, and managing a brand during crises. Real-world case studies illustrate successful brand building initiatives. The book also addresses debates such as the evolving role of social media in brand and reputation management.