In this book, Strategy in the Digital Age: How to Disrupt or Respond to Disruptors, you will master the game-changing strategies it takes to win through practical frameworks (models) and techniques for managers, CEOs, leaders, MBAs, executives, consultants, and startups. Incumbents will discover the powerful tools and techniques to win by beating upstart disruptors at their own game. Startups will learn how to disrupt a digital platform leader in our networked world. Organizations will discover how to win and what is hindering their digital transformation across industries such as banking, health care, and retail as shown with case studies. Indeed, in today's dangerous and unpredictable geopolitical environment, where trade war is becoming the new normal, businesses' fates increasingly depend on just one tweet from a president, nonmarket forces such as activists, NGOs, and EU General Data Protection Regulations, and Europe Second Payments Directive (PSD2) can create winners and losers across industries such as banking overnight--CEOs and other business leaders need a new dynamic formula to win. Market strategy alone as taught in many business schools is no longer enough; firms need to scale agility regarding what they can control at the firm level and build dynamic scenario planning for our volatile, uncertain, ambiguous, and complex (VUCA) world.