They Are Worth It! What It Means to Put Employees First is a bold, cinematic confrontation with the quiet cruelties of modern work. Executive HR leader Ha-Keem Abdel-Khaliq, aka Coach Ha-Keem, flips the lens on leadership, exposing the gap between corporate slogans and lived employee experience. Through real stories, pop culture metaphors, and unapologetic truth-telling, he challenges organizations to move from transactional decisions to transformational impact. This is not a guidebook—it's a rally cry for human sustainability, cultural integrity, and leadership that proves people matter… especially when it's inconvenient.