Color Symbolism explores the captivating realm of color and its varied interpretations across cultures and history. It argues that color symbolism isn't arbitrary but deeply embedded in cultural and historical contexts, highlighting how our perception of color is shaped by societal values and historical events. For instance, the association of white with weddings and black with mourning isn't universal but culturally specific, reflecting distinct traditions and belief systems.

The book examines how color meanings have evolved from ancient civilizations to contemporary societies, offering a comprehensive view of cultural studies and art history. It begins with the basics of color theory before diving into specific cultural case studies, such as color's role in ancient Egypt or medieval Europe. By challenging the notion that color meanings are universal, Color Symbolism offers a nuanced perspective, emphasizing the importance of understanding cultural contexts.

This exploration progresses methodically, starting with color theory and neuroscience, then moving through cultural contexts like classical Greece and indigenous cultures. The book concludes by discussing the globalization of color symbolism and its effects on art, design, and communication. By blending world history with art, it offers a rich understanding of how color shapes our world.