Dr Roy Sugarman is thrilled to present a special edition of his highly acclaimed work on motivation and the coaching of emotion. Since the first two editions of this book were released, PTA Global have successfully integrated his science-based philosophies into their offerings. The result of this integration has been this Special Edition, with the addition of a chapter by Rodney Corn of PTA Global, and a chapter by chapter commentary by Robert J (‘Bobby’) Cappuccio. Together with Bobby’s illuminating writing, and the explanation Rodney offers of the technology developed by PTA Global around Dr Sugarman’s work, this Special Edition rounds off years of experience in applying the principles of Client-Focussed training and coaching. In proposing an entirely new paradigm for coaches and personal trainers, Dr Sugarman and PTA Global set out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became expert in the thing that matters most to their clients, namely their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman’s work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive, healthy behavior change, as exemplified by PTA Global, Primal Fitness and other groups.