You want to grow your brand and business but you worry, branding campaigns are too costly and complex. This is the perfect "Go-to" book for you. The pages are jam-packed with quick, effective and affordable solutions to grow your brand organically. Roger's practical, hands-on insights, tips and ideas are easy to follow and use. He shows with invaluable clarity, the evolution of Philip Kotler's 4Ps. Start reading now and learn how you can grow your business alongside the fast evolving fundamentals of today's marketing mix.