This book helps small business owner to: Know and understand target market; Understand how to market and get people to come in your business and become your customers. Be a successful business owner who is able to sell effectively and efficiently. Create repeat business and have clients that Pay, Stay and Refer by focusing your efforts on both existing customers, referral businesses and new potential customers. Create effective marketing material that acts as an ambassador for your product in place of you. Help you to stop creating and producing marketing materials you don’t need. Learn to use advertising for immediate profits. Know exactly why you are choosing advertising, as well as the objective of each and every ad. Create Powerful Offers that will make your customers to open their wallets and buy from you instead of your competitors. Learn to profit from Internet Marketing as the internet is one of your most powerful tools for marketing. Since a majority of people go online seeking information, therefore take advantage of this opportunity by providing valuable information. Learn the best Internet Marketing Strategies and the top 10 mistakes to avoid Be able to systemize your business by putting policies and procedures in place to make your business operations run smoother – and more importantly – without your constant involvement. Leverage from the 16 marketing case studies included in this book.