The author adopts a fast-paced, practical approach to developing for the mobile web. The book focuses on solutions, pragmatic tips, and fast results rather than theory. Each chapter focuses on an aspect of taking a pizza delivery company onto the mobile web. This ensures that the chapters remain practical and realistic, focusing on getting things done. The book also provides discussion and reference material to help you apply the techniques to your own projects. This book is for web developers who want to provide mobile support for their applications. The book assumes some knowledge of HTML, CSS, and JavaScript. The reader should also know a server-side language. The examples in the book use PHP, but can be adapted easily to other languages. The book does not use J2ME, focusing instead on using the phonea™s web browser and other standard features.