The "As If" Principle (motivational poetry) by Jerald M. Simon features 222 original motivational poems written by Jerald to inspire and motivate men and women, businesses and organizations, leaders/mentors/advisers and teachers and students. The poems were written to teach values, bring out the best in people, and encourage everyone everywhere to be and do their best. The poems were written over a 20 year period (1993 - 2012) and contain motivational advice about never giving up, doing what it takes, believing in yourself and your abilities and believing in others - in the best that others can do - in their dreams, aspirations, goals, plans, purpose, and possibility.