You hold in your hands what might be the most intensely packed book of business advice ever compiled. This book includes what young Brian Scudamore learned from a series of private chats with a man who took $1,000 and turned it into a personal net worth of $3.5 billion. It includes what Simon Sinek told Brian the night he slept on his sofa. You'll meet an NBA superstar, a past president of Starbucks, a British advertising tycoon, and a winner of the Nobel Prize in Physics as they wander on and off these pages like movie stars on the red carpet at the Academy Awards. Wait! Do not read this book unless you are ready for change, because when you get to the end, you will be a significantly different person. You have been warned.