The Impeccable Host oleh Mark Perl

The Impeccable Host is the world's first, definitive, training resource on how to Host corporate events of all types and sizes, more profitably than you ever have before. With well in excess of £1.3 billion being spent on corporate hospitality during the year of the Olympics in the UK, a significant amount of that will be spent by businesses using the opportunity to extend corporate hospitality to their clients. However, studies have shown that most companies have no idea how to measure the effectiveness of that spend, or more importantly, how to influence it. This book guides you through tactical, interpersonal processes which any savvy Executive can manage, to improve yield from events in three key areas: 1. Customer acquisition 2. Revenue generation 3. Customer retention Throughout an extensive career as an operational manager in hotels, corporate hospitality, conferencing and events, Mark Perl has developed a deep understanding of the value of 'connection' and the tactical skills of 'networking'. In today's highly competitive marketplace, acquiring superior relationship development skills differentiates the extraordinary business professional from the ordinary. Mark demystifies the tactical processes involved in become a confident and effective relationship builder and business developer. He helps professionals to explode their self-confidence, develop profitable relationships with ease, and to win new business in a way that brings in more money, consistently, with less personal stress. Mark Perl has 29 years of business experience. He has spent 14 years as an operational manager in hotels, corporate hospitality and the conferencing and events indust; eight years as a freelance sales and communications consultant; and seven years as an author, speaker and a trainer in business networking skills to executives in the professional services sector. A natural networker, a motivational communicator and a charismatic presenter, Mark is in demand as a conference speaker both in the UK and throughout Europe. He launched his business specialising in Communications and Sales in 1995 and has worked with businesses from investor-funded start-ups to multinational corporations and governments, across four continents. With the launch of his new book, he looks forward to working more closely within mid-tier and large, enterprise-sized businesses, helping executives to unlock higher financial returns from their corporate hospitality events and to introduce the illusive measurement of ROI into this robust, £1.3+ activity.