A Deeper Truth oleh Tim Stroh
(Harga tidak termasuk 0% GST)
Judul:
A Deeper Truth
Penulis:
Tim Stroh
Kategori:
Business & Management
ISBN:
9780648155317
Penerbit:
Bookbaby
Ukuran file:
5.54 MB
(Harga tidak termasuk 0% GST)
Ringkasan
A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making.
Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails.
Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.
Ulasan
Jadilah yang pertama mengulas e-buku ini.
Tulis ulasan anda
Ingin mengulas e-book ini? Silah Sign in untuk memulai ulasan anda.