Jack and Jill Went Up the Hill oleh Nancie McDonnell Ruder

Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science provides readers with a fresh take on maximizing their potential. Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacles of their careers. These "Jacks" and "Jills" are prototypical marketing rock stars thriving in today's complicated landscape. In gathering and examining their collective knowledge and behaviors, Nancie identifies the patterns that fuel their success. Offering the Noetic Art & Science Assessment and toolkit of resources, along with anecdotes, insight and wisdom, Jack and Jill shows readers where they fall on the marketing art/science continuum—and teaches how to ascend from there.