The Anatomy of Yes oleh Joseph G. Burke

The Anatomy of Yes by Joseph G. Burke from in category

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Judul: The Anatomy of Yes

Penulis: Joseph G. Burke

Kategori: Business & Management

ISBN: 9781635820676

Penerbit: Bookbaby (Wellspring)

Ukuran file: 0.87 MB

Format: EPUB (e-book)

DRM: Applied (Requires eSentral Reader App)

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Ringkasan

Stories sell products. But why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? The answer is centuries old, and author Joseph G. Burke details how these stories began and how he applied them as a marketing executive at two of Forbes Top 25 Most Inspiring Companies in America.