The Compelling Proposal oleh Steve Thompson

The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate—on both sides of the deal—into a concise seven-page tool for bridging selling and negotiation. Written in the customer's language, your compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for both sides. As a result, you will establish trust, build credibility, and make it easy for the customer to buy from you!