Dealing with the Monster Under the Bed: A Crisis Communications Primer oleh Jeffrey M. Peyton

With this second entry in their popular ”primer” series, “Dealing With The Monster Under The Bed” shares important lessons on how to prepare for – and ultimately deal with - every crisis your business might face. “Dealing With The Monster Under The Bed” offers small business owners a practical approach to crisis management. With their trademark mixture of real-world pragmatism, humor, and personal experience, co-authors Jeffrey Peyton and Laura Stocker make even crisis communications management fun. Packed with solid advice and real-world examples, “Dealing With The Monster Under The Bed” is a must-read addition to every business leader’s library.