Disrupted, From Gen Y to iGen: Communicating With The Next Generation oleh Stefan Pollack

Disrupted, From Gen Y to iGen: Communicating With The Next Generation by Stefan Pollack from in category

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Judul: Disrupted, From Gen Y to iGen: Communicating With The Next Generation

Penulis: Stefan Pollack

Kategori: Business & Management

ISBN: 9780983964162

Penerbit: Book Hub Incorporated (Pacific Coast Creative Publishing)

Ukuran file: 1.70 MB

Format: EPUB (e-book)

DRM: Applied (Requires eSentral Reader App)

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Ringkasan

Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf