Corporate Coaching oleh Lucas Morgan

Corporate Coaching explores how strategic coaching can significantly boost leadership development and overall business growth.
The book illustrates how coaching methodologies cultivate essential leadership skills and how coaching techniques empower employees, helping them unlock their full potential.
It argues that a well-structured coaching program is a necessary investment, not just a perk, for sustained competitive advantage.

Tracing the evolution of executive coaching, the book highlights its shift from a niche practice to a mainstream strategy.
It emphasizes aligning coaching initiatives with strategic business goals, providing a step-by-step guide for implementation and evaluation.
For example, the book draws upon data from surveys and performance metrics to demonstrate the impact of coaching.

Structured for clarity, the book defines core concepts, examines key areas like performance management and organizational change, and offers practical strategies.
It provides HR professionals, managers, and business leaders with actionable insights to create a successful coaching culture.