Measuring Customer Satisfaction - Exploring Customer Satisfaction’s Relationship with Purchase Behavior oleh Tim Glowa

Measuring Customer Satisfaction - Exploring Customer Satisfaction’s Relationship with Purchase Behavior by Tim Glowa from in category

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Judul: Measuring Customer Satisfaction - Exploring Customer Satisfaction’s Relationship with Purchase Behavior

Penulis: Tim Glowa

Kategori: Finance & Investments

ISBN: 9781483538549

Penerbit: Bookbaby

Ukuran file: 1.97 MB

Format: EPUB (e-book)

DRM: Applied (Requires eSentral Reader App)

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Ringkasan

The purpose of this book is primarily to examine how satisfaction drives future purchase behavior. Described is an example of mobile phones in the western Canadian marketplace, and how an understanding of this relationship between satisfaction and behavior can augment regular customer satisfaction tracking data.