Huckster - My Life as an Ad Man oleh Ron Elgin

Huckster: My Life as an Ad Man is a humorous account of Ron Elgin's forty-year career in the intensely challenging, extraordinarily competitive, and sometimes insanely whacky advertising agency business. Rather than write a "How to" book about advertising, Ron decided to share the hilarious tale of how he co-founded one of the most successful advertising agencies in the Pacific Northwest -- ElginSyferd -- and perhaps in the process teach readers a thing about advertising, business and life. Whether it's reading about employees who start bleeding profusely during presentations, trips to the U.S.S.R. that almost ended with Ron being sent to a gulag, a prospective client who decides to breastfeed her infant during the agency's presentation, an employee Christmas party gone wrong, too many martinis at a business lunch, or making some of the most incredible deals in advertising history, your view of the advertising world will never be the same. Join Ron as he shares his delightfully entertaining story of going from barely graduating from high school, gas pump jockey, railroad mud hopper, college grad, Army officer during the Viet Nam war to co-founder of an agency that grew to a quarter billion dollars in billings with clients such as Energy Star (DOE), Holland America Line, McDonald's, Jansport, Ste. Michelle Wine Estates, and Nordstrom. Ron's philosophy of hiring people better than himself and his strong belief that the harder your work the luckier you get put his agency in the national limelight. His four decades of business successes, failures , and experiences will instruct, educate, inform, and keep you laughing for hours.