Flying Through Crisis. MH370: Lessons in Crisis Communications oleh David Kirkham & Krishnamoorthy Muthaly
Baca menggunakan
(Harga tidak termasuk 0% GST)
Kategori:
Business & Management
ISBN:
9789671295014
Penerbit:
Calistro Consultants Ltd
Ukuran file:
19.19 MB
(Harga tidak termasuk 0% GST)
Ringkasan
"Practical, quick, positive and effective responses to crisis," Associate Prof. Sivamurugan Pandian, political sociologist, Science University of Malaysia.
"Informs, inspires and gives insight into PR responses to crisis," Dato' Seri Azman Ujang, former Editor-in-Chief of Bernama, Malaysia's national news agency.
Ulasan
Handling the real event
by David Evans on June 20, 2015
It is rare to come across a book that presents an analysis of real events in such a coherent and positive way. The difficulties Malaysian airlines faced are addressed by two crisis communications professionals resulting in a book which is a must read for all students and practitioners of crisis management. If your organisation is ever faced with a crisis this is one book you will have wished you had read.
Tulis ulasan anda
Ingin mengulas e-book ini? Silah Sign in untuk memulai ulasan anda.
Direkomendasikan
