Dot Boom Marketing to Baby Boomers through Meaningful Online Engagement oleh David Weigelt and Jonathan Boehman

Dot Boom Marketing to Baby Boomers through Meaningful Online Engagement by David Weigelt and Jonathan Boehman from in category

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Judul: Dot Boom Marketing to Baby Boomers through Meaningful Online Engagement

Penulis: David Weigelt and Jonathan Boehman

Kategori: Business & Management

ISBN: 9781617920493

Penerbit: Bookbaby (Linx Corp)

Ukuran file: 0.79 MB

Format: EPUB (e-book)

DRM: Applied (Requires eSentral Reader App)

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Ringkasan

In the bumpy turbulence of our current market, David Weigelt and Jonathan Boehman skillfully navigate marketers through the thought processes of today's baby boomer. By introducing Developmental Relationship Marketing and Meaningful Online Engagement, they've created a systematic approach to obtaining "landing rights" in the emotional mind of this powerful customer.